Job Description

Associate Director of Paid Media

Location: Philadelphia, 4 days onsite.

Whats in it for you:

• Work for a global market leader with new offices in the heart of Philadelphia.
• Huge potential for progression in line with our ambitious growth plans.
• Monthly contribution to your physical health or wellbeing costs (e.g. gym membership, art classes) and Headspace subscription.
• Paid training for career accreditations.
• Internal mobility options and established career paths.
• Generous PTO entitlement
• Comprehensive Health, Vision, Dental insurance
• 401k
• Charity fundraising challenges and volunteering days.

Are you an experienced Paid Media expert ready to take the step up to lead a high-performing team? Look no further! After continued successful growth, Hybrid's Digital team is expanding and currently hiring our first Senior Manager within the Paid Media team. While you will be hands-on, you will also play a vital part in the growth of the Digital team with the view to progressing into a department lead. You’ll take the lead in optimising paid search, social, and programmatic campaigns.

About Hybrid:

Hybrid is a full-service media and creative agency in the heart of Philadelphia. We turn ideas into actionable insights and drive impactful results for our clients. Through a seamless combination of data, leading tech, and unique creativity, our digital teams drive business performance and long-term growth for our clients.

Responsibilities:

Provide direction of media campaign operations and manage campaign performance alongside the team, including but not limited to:

• Oversee campaign delivery and digital campaign optimizations to ensure effective and competitive performance for our clients.
• Identify opportunities to adopt new and emerging paid channels and placements.
• Attending client meetings as the technical strategic lead, and participating in new business pitches for RFPs.
• Set up new process improvements, implement ways-of-working, and grow the skills of the digital team. Particularly with GA4, GTM, and full cycle attribution and reporting with mainstream CRMs.
• Understand the latest trends shaping digital marketing and advertising, adjust client strategies in response to these.
• Working closely with senior leadership team (SLT) in Philadelphia in growing Hybrid’s brand.

Requirements:

• 5+ years hands experience with paid media campaigns (including search, social, display).
• Digital leader mindset, combining technical expertise with great people skills to build strong relationships with internal stakeholders.
• Proven experience leading a team and understanding the dynamics of an agency environment, including line management responsibilities.
• Experience setting up conversion tracking through GA4 and GTM for data-driven campaign management and outcomes-focused reporting.
• Ability to build a strong understanding of clients’ accounts and products to identify trends or issues that can then be raised with the wider team.
• Ability to analyze data and identify trends in customer behavior.
• Willingness to travel to other offices and/or to client meetings as required.

Please note we encourage you to apply for a role at Hybrid even if you don’t meet 100% of the bullet points! We believe in creating an environment where there is a diversity of talent.

Job Tags

Similar Jobs