Job Description

Marketing Strategy Analyst

ABOUT THE COMPANY:

Headquartered in Mexico City, Grupo Jumex is one of the largest privately-owned beverage companies in North America and a leader in the global beverage industry . With a legacy of innovation and rapid growth, Jumex has become synonymous with quality, authenticity, and pioneering spirit. In the U.S., Jumex is the undisputed leader in the nectars category and is expanding rapidly into new beverage segments, including hard nectars, premium juices, energy drinks, hydration beverages, and fruit-flavored sparkling drinks. Beyond the iconic Jumex brand, we also market beverages under the Kerns brand and are preparing to launch a groundbreaking portfolio of smoothies and juices under the Odwalla brand in the coming months.

Grupo Jumex is uniquely positioned to tap into the growing Hispanic market in the United States while meeting the increasing demand from a broad audience for authentic, high-quality Mexican products. As part of our ambitious expansion into the U.S., we are building a sales team. 

We are assembling a pioneering U.S. team that thrives in dynamic, fast-paced environments. We are looking for entrepreneurial individuals who are passionate about creating something from the ground up and excited to help build a transformative business. This is your chance to lead a strategic expansion and make a lasting impact as we redefine success in the U.S. beverage market.

Join us and be part of a journey to build not just a business but a legacy. Together, we will shape the future of Grupo Jumex in the U.S. market.

ROLE DESCRIPTION;

As a Marketing Analyst reporting to the Chief Marketing Officer, you will analyze market trends and consumer behavior to inform our U.S. expansion strategy. Key responsibilities include conducting market research, evaluating marketing campaign performance, and providing actionable insights to guide decision-making. The ideal candidate possesses strong analytical skills, proficiency in data analysis tools, and the ability to translate complex data into clear strategies. A solid understanding of market trends and consumer behavior is essential. In office position based in LA.

 KEY RESPONSIBILITIES:

• Develop and monitor KPIs to assess marketing initiatives, providing data-driven recommendations for continuous improvement.
• Utilize analytics to extract insights guiding strategic decisions across campaigns, GTM strategies, and growth initiatives.
• Create clear, concise presentations to communicate insights and recommendations to stakeholders.
• Analyze market trends, consumer behaviors, and industry shifts to inform marketing strategies and product development.
• Evaluate performance of marketing channels to identify optimization opportunities.
• Aggregate data to understand key business drivers, including conversion rates and customer acquisition.

QUALIFICATIONS:

• Ideally 5-10 year’s business experience, must have 3+ years in marketing strategy
• Experience with Adobe Analytics, MMM, Matched Market Testing, or Multi-Touch Attribution is a plus; Proficiency in Excel & GA4 required
• Expertise in paid media analysis (search, social, display, TV) preferred
• Bachelor’s in Business Administration, Marketing or other related field preferred
• Strong collaboration, communication, and presentation skills
• Adaptable, proactive, and able to manage multiple projects in fast-paced settings
• Thrives in startups, focusing on innovation and market expansion
• Detail-oriented with a commitment to accuracy
• Beverage or CPG industry knowledge is a plus
• Spanish a plus

Grupo Jumex is deeply committed to fostering a diverse and inclusive workforce. We value individuals with a wide range of backgrounds, experiences, and perspectives and welcome all qualified candidates to join us in shaping the future of our business.

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